Sprucing your Store: How to Create the Best Retail Interior Ever
When you are strolling through a mall, or even a random shopping street, what is it that entices you to enter it; what is it that compels you to step inside and choose that one stop out of a row of many? Well, the exterior, and a glimpse of the interior, which beckons to you. A look at those flying replicas of the Avengers’ latest gears in Hamleys, and you step inside; a look at those tantalising wizard merchandise from the world of Harry Potter, and you rush into the Entertainment Store. The stores across the world create their mini abodes with the aim of attracting the core audience and are investing really well in the way to design their interiors. A whole plethora of creativity is unleashed in transporting a customer to another universe; one that complements the store and the stuff it’s offering.
The question is, while we all have been to such stores who create such marvelous interiors, compelling one to shop at least one item from the counter, how do we create the same for our own venture?
Well, fret not, for we are going to help you out with the same as we dole out some handy tips that will help you create an appealing interior for your store.
Decompress
Not many know, but the moment you enter the store, the area with the table which showcases the latest launches, surrounded by even more gorgeous pieces, is known as the ‘decompression zone’. This threshold area is where the first impression is created, and it’s the one which will nearly make or break the deal for you as a retailer. The customer will only step inside if the products and their display at the decompression zone appeal to him or her. Not just in terms of appearance, the products need to be an assortment of luxury and affordability as well. Otherwise most of the customers would bounce off after looking at the price tag. Hence, pay special attention to the threshold area.
Be Righteous
Well, that was just a play on the word. What we actually mean is, that as per many surveys, most of the customers instinctively turn towards their right, as soon as they cross the threshold area. Make sure the products on the right and the décor, is such that it reflects the best that you have to offer, along with a vibe that will win over the customer. Of course, veer towards the left zone too, but focus on the right one first. Put your high-demand, seasonal, or even heavily-discounted products towards the right to tap the potential customers wisely.
Clear the Path
As we mentioned in the last point, most customers instinctively turn right and peruse the store and what it has to offer, from there. Hence, create a clear path for them, from that perspective, at the same time ensuring that they have clear access to the best products throughout, whether in terms of attractiveness and utility or even in terms of affordability. Plan your space in a way so that even in the times of huge rush, the customers don’t feel like running away, and instead feel comfortable in browsing through and ultimately purchasing the products.
Want a bonus tip? Most of the successful stores create a clockwise path, or an anti-clockwise one which will enable the customer to go through the whole store and ultimately come back to the point where they started, thus knowing that they have not missed out on anything. Trust us when we say, consumers dig into such traits while shopping.
Bump that Speed
Depending on the area of your store and even the number of things it has to offer, there is a chance that after a point the customer would be overwhelmed by just strolling and scrolling. To help curb and cure the same, insert merchandise outposts which can break their stroll and give them information on what are they actually perusing and eventually going to purchase. Not only this, insert some space-saving pieces of furniture that will help them rest a bit as they break their shopping spree. Such speed bumps will eventually help you only as a retailer.
Checkmate that Check Out
Well, what we actually mean is create a check out space which is extremely comfortable. There are times when certain customers drop the idea of purchasing only because the check out space and process, both are not appealing. Make sure that the check out counter is placed at a location which is easily accessible from all the corners of the store. Also, ensure that the blank space behind the counter is full of engaging displays that reflect the soul of the store and are interesting enough to keep the customers.
You may have noticed in stores like H&M and Forever21, that they have small counters which are cleverly placed along the customer lines. These spaces include small products such as clips, socks, clutches, and more, basically products that are in sync with their business line. This is an extremely clever idea to not only capture the interest of a customer who may get bored waiting for his or her turn in the queue, but also to increase these mini sales. Adding space where customers can place their bags and belongings, along with the shopping space will also help you retain them.
Creating a retail space which not only attracts the customers but also retains them and compels them to refer others, is a task. However, not an impossible one, especially if you have spaces like Mansionly, which come with a bevy of interior design professionals, each a maverick in his or her field. A marvelous retail space is not a distant dream, no more.
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