Visualizing Reality – the Virtual Way
Interior Designers have always talked about “chemistry”, the unchartered bond where a designer and a customer share the same taste, and the same vision. And while we have 3D designs and modeling software, there has never been another solution quite like Virtual Reality (VR), and its immersive virtual way of seeing reality before it becomes real, and before it’s too late to change. While VR has applications across industries, its impact on the Design industry is truly disruptive and transformative.
Mansionly International and Indian Design Team using VR
At Mansionly, VR is much more than a cool tech; it goes all the way to the heart of the value proposition. “Our global design talent already delivers differentiated design content that is at the heart of our value proposition. VR becomes the medium that delivers this content in the most impactful and efficient way possible. Our designer sitting in Milan “meet” can meet our customer in their yet to be executed living room and visualize design features jointly. The content and the medium together are helping us in driving disruption in the market, and also making the model scalable through technology”, says Divyanshu, Founder and CEO of Mansionly.
Traditional methods of showcasing clients their space through drawings, renders and images have served the industry well in the past, but it comes with flaws. There’s always a risk that the client will not fully appreciate the dimensions of depth and the sense of the room from various vantage points. This leaves a lot of imagining and predicting. After all, they are only seeing flat images. And this way of engagement, with its iterations and the subjectivity of interpretations, creates a suboptimal customer experience. With VR, the subjectivity is very nearly eliminated, and the customer is immersed in the space and is able to understand the design in its full glory.
Interior design is a high-touch activity, and Mansionly, with its unique model of International and Indian designers collaborating with customers on aspirational spaces, leverages VR to make the high touch go virtual. It is taking customer experience to a whole new level and the designers are loving it. “It is so fascinating to see that I can engage with my clients here in India, using the visual language of design only, and to see the boundaries of words and descriptions that limit our engagement in the real world go away when you put on the magic specs” Says Denis, and International Design Partner with Mansionly, a guy whose first language is French and who has lived most of his life in Switzerland.
At Mansionly, Virtual Reality is making the business model a reality!